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The nag factor: A mixed-methodology study in the US of young children’s requests for advertised products
Publication Type:
Journal Article
Journal of Children and Media 5 (3) pg 298-317
Objective: To examine the ways and the extent of how young children request advertised products. Design: Paper questionnaire as well as a 45-minute, semi-structured, in-depth interview. Subjects and Setting: 64 mothers of children ages 3-5 from suburban Washington, D.C., interviewed between October 2006 and July 2007. Interventicontinued
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Age Group:
Adulthood (18 yrs & older), Middle Age (40-64 yrs), Thirties (30-39 yrs), Young Adulthood (18-29 yrs)
Study Design:
Correlational Study, Qualitative Study
Source of Funding:
Funding Source Not Stated in Paper
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