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Using brand characters to promote young children's liking of and purchase requests for fruit
Publication Type:
Journal Article
Journal of Health Communication 16 (1) pg 79-89
Objective: To examine whether the presence of brand characters, such as Dora the Explorer or SpongeBob, on food packaging increases the liking of and purchase intent for fruit among preschoolers.Design: Experimental study, evaluating liking and purchase request intent related to healthy (fruit) and unhealthy foods (candy), when continued
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Age Group:
Childhood (birth-12 yrs), Preschool Age (2-5 yrs), School Age (6-12 yrs)
Study Design:
Experimental Study
Source of Funding:
Funding Source Not Stated in Paper
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