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'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines
Publication Type:
Public Health Nutrition 13 (12) pg 2111-2118
Objective: To examine children's responses to relationship-building marketing communications found in popular children's magazines.Design: Qualitative study consisting of friendship-pair interviews in which children were asked to comment on a range of recent food advertisements.Subjects and Setting: Ten children aged 6-13 years,continued
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Age Group:
Adolescence (13-17 yrs), Childhood (birth-12 yrs), School Age (6-12 yrs)
Study Design:
Qualitative Study
Source of Funding:
Funding Source Not Stated in Paper
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